Everything that makes you money, in one place.
Start with one part and add the rest when you need it. Every part shares the same events and the same customers.
Web analytics
Visitors, sources, and goals from a script under 2 KB. Cookieless by default.
App analytics
Installs, sessions, and retention for iOS, Android, and web.
App revenue
Subscriptions, in-app purchases, and ad revenue, with MRR, LTV, and churn.
Attribution
ROAS by network and campaign. Purchases go back to Meta, Google Ads, and TikTok.
Funnels
Shows the step that loses the most people and what fixing it adds.
Uptime
FreeChecks your site every few minutes. Free, and no script needed.
Every dollar, from every stream.
Subscriptions, one-time purchases, and ad revenue side by side. See what each customer is worth, however they pay.
In-app purchases.
Consumables and one-time unlocks, with the product and the price of each sale.
Ad revenue.
Earnings from your ad networks per user, next to what they spend with you.
Web and app analytics in one language.
One set of events and one customer across your website and your apps. Follow a visitor from the first ad click to the first renewal.
Sources by platform
Platforms
Know which campaigns bring paying customers.
Connect ad spend to installs, purchases, and lifetime value. DataDad sends the customers who pay back to each network, so it finds more of them.
Campaigns by network
WaterChamp, last 30 daysUnder the hood
Private, light, and always collecting.
0 cookies by default
Private by default
Measure from the first visit. Turn on consent mode when you want longer journeys.
Privacy and consent<2 KB compressed
Light on your pages
One deferred script. It loads after your page and never blocks it.
99.99% collection target
Collection never waits
Events land on servers close to your users. A dashboard outage never stops collection.
Seconds from event to dashboard
Live as it happens
New visits and purchases show up in the live view while you watch.
A few straight answers.
What is DataDad?
DataDad is revenue analytics for apps and websites. It brings web and app analytics, subscriptions, in-app purchases, ad revenue, and campaign attribution into one dashboard.
Which revenue can DataDad track?
Subscriptions, one-time in-app purchases, and ad revenue. Each purchase connects to the customer and the campaign behind it.
Do I need a cookie banner?
DataDad starts without analytics cookies or a persistent customer ID. Consent can enable persistent identity and longer journeys. Your consent setup also depends on the other tools on your website. Privacy and consent.
Can I use one part without the others?
Yes. Start with web analytics, app analytics, or free uptime monitoring. Add revenue and attribution when you need them.
Who is the closed beta for?
Independent developers and small teams building apps and websites. Tell us about your product in the form below.