Free analytics and growth tools

Check campaign links, compare subscription conversion, and plan acquisition costs. The calculators and builders need no account. Their inputs stay in your browser. Uptime monitoring requires a DataDad account.

Subscriptions and acquisition

Subscription conversion score

Compare trial start, trial-to-paid, and download-to-paid rates with published category medians.

Compare your app

Customer lifetime value

Estimate revenue and contribution over a chosen period, after fees, service costs, and churn.

Calculate LTV

CPA and customer acquisition cost

Separate ad cost from full acquisition cost. Compare costs with LTV and your payback limit.

Calculate CPA and CAC

MRR and ARR

Combine weekly, monthly, quarterly, and annual plans. See recurring revenue, expected changes, and revenue per subscriber.

Calculate MRR and ARR

Maximum affordable CPC

Connect LTV, conversion, and payback to estimate how much you can spend per click.

Estimate a CPC limit

Campaigns and websites

Free cookie banner

Choose your colors and cookie categories. Try the banner, then download the code for your website.

Make a cookie banner

A/B test planner and calculator

Estimate visitors and test duration. Compare conversion results with confidence intervals and checks for incomplete data.

Plan or check a test

UTM builder and checker

Build tagged links as you type. Check pasted links and choose fixes for duplicate or inconsistent tags.

Build or check a link

Website badges

Add an Analytics by data.dad badge to your website footer.

Choose a badge